Design is a Team Sport with Jared Spool
Thursday, February 23, 2017 at Instructure
Topic & Speaker
Design is a Team Sport by Jared M. Spool
RSVP Here:
Description
Every seasoned designer has fallen into the trap. They see the bad design in front of them. They can’t help but see how bad it is. And they want to redesign it. Show the world how it could be done. How it should be done.
Well-intentioned as the desire to rid the world of this bad design is, their approach often is a disaster. It pushes their allies away, accidentally giving off the air of superiority filled with the smells of arrogance and contempt.
An alternative is a well-designed process for creating your designs. The secret sauce in that well-designed process is a realization and inclusiveness of everyone on the team. It’s infused with an understanding of how people contribute to the design process, even when they aren’t trained in design skills. And it opens up opportunities to give everyone — not just your trained designers — the superpowers necessary to rid your products and services of bad design.
This talk will inspire you and your team to:
• Realize the reason everyone thinks they are a designer is they are a designer, however unskilled
• Learn that our design processes need to be designed, with intention and thoughtfulness
Focus on helping every contributing influencer of your designs become a consciously competent designer themselves.
Sponsor
Location
6330 South 3000 East, Suite 700, Salt Lake City, UT
Food
Dinner will be provided
About Jared
Jared M. Spool is a co-founder of Center Centre and the founder of UIE.
If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability in 1978, before the term “usability” was ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE’s world-class research organization produces conferences and workshops all over the world and for companies in every industry.
In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.
You’ll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.
You’ll find his writing at http://uie.com . You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.
